Quick Pitch: Headliner is a real-time social media recommendation exchange for artists and bands.
Genius Idea: It’s tough for an upstart band to make it big, and since all you young musicians are in roughly the same boat, so why not work together? Headliner.fm makes that happen by helping bands promote one another on their Twitter,Facebook and MySpace profiles.
When you sign your band up at Headliner.fm, you’re given a number of “Band Bucks” proportionate to your social media presence — the more followers you have on Twitter, for example, the more Band Bucks you’ll get. You can use those Band Bucks to request that other bands give you a quick shout-out on their social media accounts.
Each time you give another band a shout-out (you can do three per day) you’re given more Band Bucks. This video explains the basic concept.
Bands have to accept promotion requests from other bands, so you can control what kinds of shout-outs are hitting your feeds. Once you accept, Headliner.fm automatically handles the scheduling and the posting — just in case you might forget to do it yourself. You can also get band bucks for inviting other artists to join the site.
Headliner.fm offers analytics tools so you can track how much of an impact your promotions are making. Be smart about the bands you do promotions with by targeting audiences you think would also be interested in your music. For example, it’s probably a safe assumption that Diddy’s feeds aren’t the optimal place to promote your old-fashioned Bluegrass band.
Speaking of Diddy, there are a few big artists on the site, including Travie McCoy and The Hives. Most of the thousands of members are smaller groups, though.
As a performer it kills me to see my fellow actors and performers getting duped. It’s usually by the same kinds of people every time. You know the ones. ‘Do you want to be the next Hannah Montana or Ashton Kutcher? Then you need to come down to the SnakeNavel Convention Center and audition for our top agents and managers this Saturday from 10am to blahblahblah.’ Ads in the paper or on a website promising casting info or introductions to casting directors, agents or producers for a fee. This is a multi-BILLION dollar criminal industry.
Like a slimy used car salesman they’ll promise you the stars and deliver zero.
Question: How do you know if you’re being taken advantage of? Answer: Below are the most common scams and how to spot them. (thanks to the Better Business Bureau for their help on this)
Beware of any person, company or organization who:
1.Asks for up-front money, which may be called “registration,” “consultation,” or “administrative” fees. Legitimate agents work on a commission. They don’t get any money until you get paid for doing the work they have obtained for you. 2.Pressures you to leave a check or cash deposit or sign a contract immediately. (I’ve been repped by William Morris and ICM and never had to sign a contract.) The agent may insist that you take acting lessons at a particular school or from a particular teacher; or may try to get you to buy expensive photographs, audition tapes, or other services or materials sold by someone he or she suggests. An agent’s time should be spent finding work for his or her client, not selling products and services. One of the biggest complaints from casting people? Actors spend WAY too much money on photos that don’t even look like the person who walks in the door. Money doesn’t make you photogenic. 3.Displays pictures of famous models or celebrities on the walls to make you believe they are represented by that agency, although they’re not.
. 4. Uses names which sound similar to well-known agencies. Fraudulent companies will sometimes do this to give the incorrect impression that they are connected to a legitimate entity.
. 5. Places phony ads in the help wanted section of newspapers that say something like, “new faces wanted” for commercials, movies or modeling or claim that “no experience is necessary.”
6. Charges you money to speak with agents over the phone. There are several websites who do this. Agents and managers are busy people but they won’t charge you to speak to them. They may not return your calls right away but that’s part of the game. No one should charge you on their behalf.
Problems or complaints about an agent or an agency may be referred to the Better Business Bureau, state Department of Licensing and Regulation or consumer protection agency in the city where the company is located. To obtain helpful consumer information on a particular agency, you will need to contact the local BBB that serves that particular city.
There is no magic formula for success. Following your heart will take you to greater heights than following your wallet. If it sounds too good to be true…well, you know the rest. Here’s to your success!
-Kahlil at GigSmacked dot com
We want to hear from you on this. I’ve snuck into a few of these ‘conventions’ and ‘agencies’. The dishonest business practices are shocking. Share this with your friends, family and colleagues and let us know what you think.
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