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The Basics

July 17, 2011

I Want To Be A Loser – Like Frank Sinatra

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The Montreal Just For Laughs Festival is pretty amazing.  It feels good to finally be here, doing my thing.  But when I read this article by Bob Greene which originally appeared on CNN.com, it reminded me how fleeting fame is and how important it is to stay grounded and surround yourself with people who don’t care how successful you are. Thankfully, I am surrounded by great people – from my wife, friends and family to my attorneys at Myman-Abell but it never hurts to check yourself.  Now I know why Frank was so fiercely loyal and that is a quality in short supply these days.  I only pray that I can also be remembered this way.

Frank Sinatra’s lesson in loyalty

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Some people are so big during their lives, even death doesn’t seem to entirely take them away.

So it is with Frank Sinatra. He left this earth in May of 1998, yet there is seldom a day when you don’t hear his voice drifting out of a radio, seldom a week when you don’t catch a flash of his face on a television screen, or read a reference to him in a newspaper or a magazine. Sinatra: The word itself signals something. Those three quick syllables: sharp, snappy, staccato. The images the name brings to mind: the Rat Pack, ring-a-ding-ding, very good years, strangers in the night. Many adored him, some despised him; few were indifferent.

In New York, especially, his voice remains omnipresent. His “New York, New York” might as well be the city’s official anthem. Many times when I’ve visited Manhattan I have walked past what was said to be Sinatra’s favorite restaurant: an unprepossessing-enough-looking Italian place on West 56th Street called Patsy’s. This, Sinatra legend has it, is the spot where he could relax, where he felt most at home.

I’d never gone inside. I had imagined it as a peak-of-the-mountain place, a restaurant where only the most savvy would congregate, men and women who were at the pinnacle of their games, who had long ago learned and mastered all the angles. After all, this was where Sinatra had his regular table, wasn’t it? How could mere mortals have a shot at fitting in?

This trip, I came in for dinner. And learned a lesson.

Sinatra, in his chairman-of-the-board years, in his sell-out-every-seat-in-the-concert-hall decades, did, in fact, gravitate to this place. But it wasn’t because he was the biggest name in entertainment. It was because at one point in his life, he feared that he might be finished.

“My grandfather was the first member of our family to know him,” said Salvatore J. Scognamillo, the current chef and co-owner of Patsy’s.

The grandfather — Pasquale “Patsy” Scognamillo — had co-owned a restaurant nearby called the Sorrento during the first years of the 1940s. The young Sinatra was brought in one day by his boss, bandleader Tommy Dorsey. “I’ve got this skinny kid from Hoboken,” Dorsey reportedly told Patsy Scognamillo. “Fatten him up.”

Sinatra swiftly became an international singing idol whose voice and face made women and girls scream and faint; riots broke out at his concerts. Patsy, meanwhile, left the Sorrento and opened Patsy’s. Both men — the crooner and the cook — were doing well for themselves.

But in the early 1950s, Sinatra’s career crashed. He was no longer a kid. His records stopped selling. His romance with Ava Gardner was on the rocks. His record company dropped him. The winner suddenly was being widely seen as a loser, washed up.

People who follow the Sinatra story know about the eventual comeback: how he landed a role in the movie “From Here to Eternity” and won an Academy Award, how his career zoomed again, how he became the living symbol of success and swagger.

Yet in those down years, no one could have anticipated the rebirth. Sinatra was a has-been, yesterday’s news.

“He would come in to the restaurant alone for lunch,” Sal Scognamillo said to me. I could tell that this was a thrice-told family tale — or a thrice-times-thrice-told tale. That didn’t make it any less compelling.

“My grandfather would sit with him,” Sal said. “There would be people eating lunch who would avoid making eye contact with Sinatra — people who used to know him when he was on top. Sinatra would nod toward them and say to my grandfather: ‘My fair-weather friends.’”

One November, on the day before Thanksgiving, Sinatra asked Patsy if he would make him a solo reservation for the next day. “He said he would be coming in for Thanksgiving dinner by himself,” Sal said. “He said, ‘Give me anything but turkey.’ He didn’t want to think about the holiday, but he didn’t want to be alone.”

The restaurant was scheduled to be closed on Thanksgiving. But Patsy didn’t tell Sinatra that; he told him that he’d make the reservation for 3 p.m. He didn’t want Sinatra to know that he was opening especially for him, so he invited the families of the restaurant’s staff to come in for dinner, too. He cooked for Sinatra, on that solitary holiday, and it wasn’t until years later that Sinatra found out.

That’s where the loyalty came from. That’s why Sinatra never stopped coming to the restaurant. In later years, when Patsy’s would be jammed with diners hoping to get a glimpse of him, few understood why the most famous singer in the world would single out one place as his constant favorite.

It was no big secret to the Scognamillo family. They all knew. A person recalls how he is treated not when he is on top of the world, undefeated, but when he is at his lowest, thinking he will never again see the sun.

“Up those stairs, that’s where Sinatra used to have his table,” I heard a man say to his date as they entered the restaurant. He’s still packing them in, 13 years after his death.


‘Who remembers a kindness that comes when kindnesses are in short supply? Who most treasures being made to feel welcome when every door seems to be slamming shut?

In the wee small hours of the morning, only the lonely.’

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CNN contributor Bob Greene is a best-selling author whose books include “Late Edition: A Love Story” and “Once Upon a Town: The Miracle of the North Platte Canteen.”

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-Kahlil (at) gigsmacked (dot) com

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The Basics

July 22, 2010

How technophobia can kill your career. (Even if you already have a website)

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your new friends

Who in the world isn’t on Facebook?’

Check out these quotes from a recent CNN.com article that posed this question.  For the full text click here:

On Wednesday, Facebook CEO Mark Zuckerberg announced that the site hit a half-billion active users.

That’s nearly five times as many people as watched this year’s Super Bowl — the most popular television broadcast ever — and about four times as many people as voted in the 2008 U.S. presidential election.

People spend more than 700 billion minutes per month on the site and, according to Facebook, 400 million of them have logged in during the past month. Keep in mind there are only 309 million people in the United States — total.

So who isn’t using Facebook?

“It’s people who are not computer users — either really young or really old and for whom using technology just isn’t a part of their daily lives,” Smith said. “For people who do rely on technology, Facebook has just really become a common way to function and get a lot of normal things done.”

So what does this mean to you?

Maybe you don’t care about Twitter, Facebook, YouTube or Digg.  It can all sound a bit overwhelming trying to keep up with what ‘everybody else’ is posting and why you need to jump on the bandwagon.

If you want to succeed as a performer of ANY genre and don’t have a GOOD website and significant presence on at least Facebook or YouTube you’re fooling yourself. The more people are looking at you the more people will talk about you.  And when you meet with an agent or record label or whatever, regardless of how great your talent is, guess where they’re going to look as soon as you walk out the door?  Google.

They’re going to look you up online and the less they find, the less leverage you have to make them pay attention.

Facebook, Twitter and YouTube are free advertising.

It’s stupid to assume that everyone on Facebook will see your page but it’s also ridiculous to think that ‘holding off for now’ is helping you in any way.

Let’s keep in mind that DeBeers doesn’t flood the market with diamonds.  Having 30 mediocre YouTube videos can be just as damaging as having none.  Learning that less is more and having a sense of discernment is something we don’t have the space or time to get into.

Moral of the story is:  If you’re a performer and you’re not using the Internet effectively you’re not serious about your career.  If you’re afraid or ignorant of how to play the internet game, there are people you can hire to help you.

Gordon Ogden is the best there is when it comes to maximizing your social media and web strategy.  Read his post here.

Can’t afford to hire anybody?  Buy a book or Google it and learn it yourself.  It’s pretty easy.

Need a website? Check out Femath Media www.femath.com, they did mine.

Instead of asking ‘why should I’ maybe the question is ‘what do I have to gain?’.

The answer?  Everything.

If you already have a website: Is anybody visiting?  Find out for free by using Google Analytics.  It tells you how many people are visiting your website and how long they stay on each page as well as how they found you.  No good having a lemonade stand if nobody’s thirsty.  Your site must evolve to engage your fans in new and exciting ways.

Go get it.

Kahlil (at) Gigsmacked (dot) com

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