This article originally appeared on Seth Godin’s Domino Project Blog, and in it he referred to authors. I’ve substituted the word authors for actors, and writing for acting, but you get the idea.

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‘Many successful, serious actors are in love with the notion that they get to be serious and successful merely by acting.

There was a brief interlude in which it was possible for a talented actor to be chosen, anointed, promoted and paid for her work. Where the ‘work’ refers to the acting.

This idea that people could audition, get hired, and periodically cash checks is now dying.

Actors of the future are small enterprises, just one person or perhaps two or three. But they include fan engagement specialists, licensors, new media development managers, public speakers, endorsement and bizdev VPs, and more.

No one has your back.

Sad but true. The actor of today (and tomorrow) is either going to build and maintain and work with his tribe or someone is going to take it away.

That whole thing with the ‘Casting Director Workshops’ didn’t last forever either.’

-Kahlil (at) gigsmacked (dot) com

As a performer it kills me to see my fellow actors and performers getting duped. It’s usually by the same kinds of people every time. You know the ones. ‘Do you want to be the next Hannah Montana or Ashton Kutcher? Then you need to come down to the SnakeNavel Convention Center and audition for our top agents and managers this Saturday from 10am to blahblahblah.’  Ads in the paper or on a website promising casting info or introductions to casting directors, agents or producers for a fee.   This is a multi-BILLION dollar criminal industry.

Like a slimy used car salesman they’ll promise you the stars and deliver zero.

Question: How do you know if you’re being taken advantage of?
Answer:  Below are the most common scams and how to spot them. (thanks to the Better Business Bureau for their help on this)

Beware of any person, company or organization who:

1. Asks for up-front money, which may be called “registration,” “consultation,” or “administrative” fees. Legitimate agents work on a commission. They don’t get any money until you get paid for doing the work they have obtained for you.
2. Pressures you to leave a check or cash deposit or sign a contract immediately. (I’ve been repped by William Morris and ICM and never had to sign a contract.) The agent may insist that you take acting lessons at a particular school or from a particular teacher; or may try to get you to buy expensive photographs, audition tapes, or other services or materials sold by someone he or she suggests. An agent’s time should be spent finding work for his or her client, not selling products and services. One of the biggest complaints from casting people? Actors spend WAY too much money on photos that don’t even look like the person who walks in the door. Money doesn’t make you photogenic.
3. Displays pictures of famous models or celebrities on the walls to make you believe they are represented by that agency, although they’re not.

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4. Uses names which sound similar to well-known agencies. Fraudulent companies will sometimes do this to give the incorrect impression that they are connected to a legitimate entity.

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5. Places phony ads in the help wanted section of newspapers that say something like, “new faces wanted” for commercials, movies or modeling or claim that “no experience is necessary.”

6. Charges you money to speak with agents over the phone. There are several websites who do this. Agents and managers are busy people but they won’t charge you to speak to them. They may not return your calls right away but that’s part of the game. No one should charge you on their behalf.

Problems or complaints about an agent or an agency may be referred to the Better Business Bureau, state Department of Licensing and Regulation or consumer protection agency in the city where the company is located. To obtain helpful consumer information on a particular agency, you will need to contact the local BBB that serves that particular city.

There is no magic formula for success. Following your heart will take you to greater heights than following your wallet.   If it sounds too good to be true…well, you know the rest.  Here’s to your success!

-Kahlil at GigSmacked dot com

We want to hear from you on this.  I’ve snuck into a few of these ‘conventions’ and ‘agencies’.  The dishonest business practices are shocking. Share this with your friends, family and colleagues and let us know what you think.