This content originally appeared on POW! Right Between The Eyes! the blog of Entrepreneur, Business Guru and all around great guy Andy Nulman.
THE OVERHAULING OF SHOWBIZ (excerpt)
‘Tom Silverman, founder of Tommy Boy Records dropped this bomb at his 2010 New Music Seminar in New York:
- Of the some 100,000 albums released last year, 17,000 of them sold only one (!) copy
- More than 81,000 albums sold under 100 copies.
- Just 1,300 albums sold over 10,000 copies (an astonishing figure given that these numbers combine physical and digital album sales)
But this type of paradigm shift (now there’s a term I’m sure you haven’t heard in a while!) is happening everywhere in the world of leisure:
- Amazon reported that digital ebooks are now outselling its hardcovers.
- The geeks have inherited the earth and now rule Hollywood’s roost thanks to Comic-Con.
- Other than tentpole events, more TV is timeshifted than watched live…and watched on devices other than TVs.
- Green Day is simultaneously appearing in huge outdoor concerts, on Broadway and in Rockband.
The Web is changing, and will continue to at a dizzying pace, the way people find out about shows, the way they buy tickets to them, the way they attend them, the way shows are marketed and–most notably–the content of the shows themselves.
Given AttentionSpan 3.0, how can I continue to shoot TV shows on a single-focused, old-Broadway-styled stage, and present them to an at-home audience with only one moving image on screen at a time?
So here’s this week’s brain-splattering lesson:
The music biz is just the canary in the coalmine; The Web is about to destroy and overhaul all of showbiz as we know it.
Them’s tough words, but they’re true.
The evidence is everywhere.’
Still don’t get it? Read this: Talent Isn’t Enough.
Kahlil (at) gigsmacked (dot) com