3 signs that you’re ready for a Manager
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I’ve found over the years that there is a common theme with performers that they feel that they need to have a manager long before they actually require one. In a previous post, I spoke about a bit about what a Manager is looking for, so here I thought I’d provide you with what I see as 3 good signs that you’re ready for a Manager.
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- You are so busy being the business that you can no longer effectively run the business. A good sign that you fit this category is that you have so many inquiries for gigs that you are spending all your time responding to emails and voice mails and as a result you haven’t had the time to rehearse
- Many new career opportunities are coming your way and you feel a Manager may be able help make sure you are making the right career choices, getting paid fairly and that your brand has a professional face on it. Some examples of opportunities would be major media appearances, high profile shows, licensing deals, record deals or sponsorship agreements.
- You are having great success in one aspect of your performing career, but would like to focus attention on developing a new revenue stream or artistic endeavor (eg. You’re a successful actor and want to build a stage show or you’re a successful musician who wants to try acting). You therefore need to have someone maintain the performing side and help you guide the new revenue stream.
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These are the 3 most common scenarios that I find lead to a successful Artist – Manager relationship. There are of course exceptions to this, but as a previous post points out, be the rule, not the exception.
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This is worth discussion for the simple fact that a lot of performers feel that because they aren’t good at negotiating for themselves, because they can’t seem to find gigs, or they haven’t been able to draw attention from a record label, that a manager will be their magic solution to all this.
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Here’s the reality. All those things I just mentioned are HUGE red flags for me that you are not ready for a Manager and possibly that you aren’t taking your career as a performer seriously enough. If you can’t find yourself shows, to me, this is a sign that you’re either not good enough yet, or that you’re not pushing hard enough on your own. Honestly, as a Manager, these are things that I’m looking at and the rules are the same whether you’re an indie rock band, a stand up or a ballet dancer.
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Prove to the industry and more importantly yourself that you can accomplish a lot on your own. The industry will take notice of successes, especially those generated without help. In fact, finding those scenarios are what every Manager is looking for!
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- Justin Sudds – Gigsmacked.com
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