Do you take your business seriously? Here’s how I know.
As you can imagine, I get hit with a lot of emails and phone calls from people looking to be represented. I fully admit that I don’t respond to the vast majority of these inquiries. If something strikes me, I will click through to a link if I’m intrigued. If you get this far with a cold call email with any agent or manager, it is your time to shine. Whatever comes after that click determines whether I spend another 3 seconds or another 30 minutes getting to know what you do.
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Here’s the reality: I know extremely quickly most of the time. The talent involved is obviously my primary concern, but I’m looking for WAY more than talent. I want to see that you have thought seriously about your own career; that you are legitimately pursuing your passion with everything you’ve got. If I feel that the talent is there (which is fully subjective of course) then here’s what happens:
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I spend 2-3 minutes (literally) searching YouTube, Facebook and Twitter and browsing your website.
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It will be clear to me within that time frame whether or not you are taking your career seriously. If you haven’t invested time in creating audience loyalty and connections through social media, I’m out! If your website is bad or very out of date, I’m out. If I can’t find something that makes your talent shine on YouTube, I’m out.
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If I am going to invest my time by partnering with an artist, I want to definitely make sure they are extremely serious about what they do. Take a few minutes and really evaluate how your business or talent is being presented to the world. Focusing on this a few times a month can really make a huge difference for you!
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- Justin Sudds – GigSmacked.com
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Leave us your comments below and let us know what you think?
Great points indeed.
One thing I’d like to add; I know if a new startup is being serious when they immediately address their customer concerns promptly on the comments section of their blog.
This is a very interesting article. It really gives me a lot to think about. I just moved to LA not even two weeks ago and I can’t wait to get started on getting myself out there!!
Hi Darian,
Thanks for comment! Best of luck getting settled in L.A. Don’t let the town intimidate you. Stay focused on the goals!! Let us know if we can help or if there’s any questions you’d like to see addressed. I appreciate the interaction!
Thanks Robert…
I couldn’t agree more. That is a really great sign. To be honest, for a lot of performers and acts that contact me, if they are generally active on daily basis with social media or interacting with their audience in some way it is always a sign that I should find out more about them. Customer service and interaction are going to be the key to successful businesses moving forward in this era of technology. This is especially true for entertainers. Thanks for the comment and we really appreciate the feedback. Let us know if you have any ideas!